Consider the following steps to prepare your answer for the common interview question, “Why do you want to work here?”

  1. Research the company website.

One of the reasons recruiters and hiring managers ask this question is to determine how much you’ve researched the company. An interested and excited candidate is not only familiar with the company, but they’ve explored the company’s background, history and mission statement as well.

Start by examining the company website—especially the “About Us” section and “Careers” pages which usually share information about the company culture. Get to know the products or services, the customers and any notable accomplishments or awards the company has received. If the company has a blog, take time to read a few articles and note the brand voice, topics covered and common themes.

  1. Review the company’s social media accounts.

Pay close attention to what the company posts on their social media accounts, especially relevant industry news and customer comments or feedback. Don’t forget to search the Indeed Company Review page to see photos, learn about benefits and read what current and previous employees loved about their roles. Whenever you come across a piece of information that’s interesting, exciting or relevant to your own career goals, make a note and reflect back on these things in your answer.

  1. Study the job description.

In addition to being knowledgeable and excited about the company, the interviewer also wants to make sure you understand the role you’re interviewing for and all the duties it entails. Although you likely reviewed the job posting before you applied, take time to go back over the description—especially information about what makes the company a great place to work and specific job responsibilities.

  1. Make a list of your favorite things about the job.

Then, make a list of your career objectives. Compare the lists and look for ways the position will help you achieve your goals. When responding to the interviewer, mention the things listed in the job posting that align with your career objectives and highlight duties that would make use of your best skills.

  1. Identify your core values.

Focusing on your career goals and core values to find similarities to those of the company can help employers understand why you are a good fit for the job. If you’re unsure what your core values are, try asking yourself the following questions:

  • What kind of culture do you want to work in?
  • What qualities do you feel make strong, healthy relationships?
  • What qualities do you admire most in your role models?
  • What motivates you?
  • What qualities do you wish to develop in yourself professionally and personally?
  • What qualities will it take to achieve your future goals?

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